Privacy Policy

Effective Date: November 19, 2025 | Last Updated: November 19, 2025

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1. Introduction & Data Controller

LaundrIQ Pvt. Ltd. ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website laundriq.in, mobile app, or our laundry, dry-cleaning, and darning services with pickup & delivery in Coimbatore.

Data Controller (as per GDPR & DPDP Act, 2023):
LaundrIQ Pvt. Ltd.
#918, 1st Floor, Amman Pazhamuthir Nilayam Building,
80 Ft. Road, Olympus, Rukmani Nagar,
Ramanathapuram, Coimbatore - 641045,
Tamil Nadu, India
Email: support@laundriq.in | Phone/WhatsApp: +91-76049 05696

2. Personal Data We Collect

Directly from You

Name, phone number, email
Delivery address & geolocation (for pickup/delivery)
Order details (garment type, special instructions)
Payment information (via Razorpay/Stripe – we do not store card details)

Automatically

IP address, browser type, device IDs
Cookies & analytics data (Google Analytics, Hotjar)
Usage data & heatmaps

3. Purpose & Lawful Basis of Processing

Purpose	Lawful Basis (GDPR)	DPDP Act, 2023
Order fulfillment & delivery	Contract (Art. 6(1)(b))	Legitimate Purpose + Consent
Payment processing	Contract + Legal Obligation	Legitimate Purpose
Sending SMS/WhatsApp updates	Consent + Legitimate Interest	Deemed Consent (Sec. 7(a))
Marketing & promotions	Explicit Consent	Verifiable Consent
Analytics & improvement	Legitimate Interest	Legitimate Use

4. Your Rights Under GDPR & DPDP Act

Right to Access – Get a copy of your data
Right to Rectification – Correct inaccurate data
Right to Erasure ("Right to be Forgotten")
Right to Restriction of Processing
Right to Data Portability
Right to Object (especially marketing)
Right to Withdraw Consent at any time
Right to Nominee (DPDP-specific)

Exercise Your Rights We will respond within 30 days (GDPR) or as per DPDP timelines.

5. Retention, Security & International Transfers

We retain your data only as long as necessary:

Order data: 7 years (Indian tax law)
Account data: Until you request deletion
Marketing consent: Until withdrawn

We use SSL encryption, regular penetration testing, access controls, and AWS Mumbai region servers.

Data may be transferred to Razorpay, AWS (Mumbai), Google Analytics (with SCCs & TIA where required).

6. Cookies & Tracking

We use essential, analytics, and marketing cookies. Manage preferences via our Cookie Policy.

7. Contact Us

LaundrIQ Pvt. Ltd.
#918, 1st Floor, Amman Pazhamuthir Nilayam Building,
80 Ft. Road, Olympus, Rukmani Nagar,
Ramanathapuram, Coimbatore - 641045
+91-76049 05696 (WhatsApp too)
support@laundriq.in

Choose which cookies you allow on laundriq.in. Necessary cookies are required for account, booking and payment workflow and cannot be disabled.

Necessary cookies

Required for security, booking sessions, cart, and payment flows.

Always on

Functional / Preferences

Save language, address shortcuts and theme (dark/light).

Performance / Analytics

Understand booking funnels, drop-offs and page speed. (e.g., Google Analytics, Matomo)

Advertising / Marketing

Show offers, measure ad effectiveness and retarget promotions to customers.

Personalization

Personalize promotions and recommendations based on past bookings.

Third-Party Content

Embeds such as maps, tutorial videos, or social widgets. These will not load unless allowed.

Sample cookies used by LaundrIQ

Cookie	Provider	Category	Purpose	Duration
sessionid	laundriq.in	Necessary	Booking & login session	Session
csrftoken	laundriq.in	Necessary	CSRF protection	1 year
_ga	Google	Analytics	Distinguish users	2 years
IDE	Google	Marketing	Ads targeting	2 years
VISITOR_INFO1_LIVE	YouTube	Third-Party	Video player	6 months

Company: Genius Graft Pvt. Ltd., Coimbatore
Website: laundriq.in
Contact: privacy@laundriq.in (replace with your support email)